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INVESTMENT Overview
What you might expect an Investor to ask:
RESEARCH
A new technology is desirable and would seem  even necessary. It is important however to consider several factors, as they would be considered by  the investment community.  
The fact you feel that your project is the best thing since sliced bread, or a viable solution to a problematic issue, will not replace the need to answer these questions (not necessarily in this order).
    1.  Is the product viable (Some outside Validation would be best)?
    2.  What is the projects  Market Potential (In today's  marketplace it should be 100MM+)
    3.  The Management Team (At times, have ok ideas; with great teams draw investors). 
WHAT THE COMPANY OFFERS  
In addition to a competent management team and the other topics covered in this directory, fundamentally, there must be an appropriate market segment for the company. There needs to be an identification of a market segment that the com­pany can compete in advantageously.  
The first step should be an identification of what the company will have to offer and how it will offer it's products or services in a way that will induce customers to buy. The simple statement that "the company only needs to gain one or two percent of a major market" is a sure statement that failure is a high possibility because knowledge of the market is lacking.
IDENTIFY THE MARKET OR NICHE  
Identification of a market segment that offers the company the opportunity to provide either a better or unique product or service or better method of marketing should be the direction for the company. When the segment has had preliminary identification, detail on the segment can be collected to test the marketing and product plans. Experience in a market is a good beginning to direct the market research, but frequently not sufficient to answer the questions that will improve the chances of success.
BUSINESS SOURCES OR RESOURCES  
The detail can be collected from a variety of sources. Business sources, such as, Associations that are a part of the market segment, libraries, telephone books, and telephone calls to potential customers can all help to clarify the questions to be answered. Are we proposing to do something that will induce potential customers to buy from us and the competition? Marketing professionals with appropriate experience can be of great assistance in both phrasing the questions to be asked and locating the answers.  
RESULTS  
Some of the information to be collected should lead to a convincing knowledge of the size of the market segment, its rate of growth, the competition, methods of marketing, and distribution currently used. The advantages of the company's products, services, and proposed marketing and distribution should clearly follow from the information developed in the market research. If outside funding is contemplated, a knowledge of the type of information of particular interest to the funding source should be identified.  

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